In this blog post, we dive deep into a real-life Facebook ad case study to show you what makes a successful campaign. You'll learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.
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"Find your ultimate Zeden" summer campaign:
"Find Your Ultimate Zeden" - a summer campaign that wasn't just about pushing product – it was about igniting fun, fostering community, and celebrating the beauty of Aotearoa New Zealand.
The challenge:
Increase brand awareness & engagement for Zeden Cider on both Facebook and Instagram pages, while staying within Meta's advertising guidelines for alcoholic products.
The campaign:
Together with other NZ brands, we started a competition asking Kiwis to nominate their ultimate New Zealand summer spot. The nominations poured in – over 140 unique locations! – sparking passionate discussions and showcasing the beauty of New Zealand.
Our initial nomination post 👉🏼
We then handpicked the top eight contenders and let participants vote for their favourites in various battles. In the end, Whangamatā took the title of Ultimate Zeden 🥳
The results?
An incredible reach of 18k & more than 29k impressions, putting Zeden on the map like never before & increasing the pool of people who would see their evergreen ads.
Over 440 comments and 2600+ interactions across both platforms. These weren't just clicks; they were conversations, little battles as well as photos and sharing of beautiful memories.
Low cost per result due to the high quality of the ad (thanks, Laura from Creative Jam!) and high engagement.
Participants loved the campaign. They viewed it as a fun competition, not a forced pitch.
What you can learn from this campaign for your own FB ads:
Turn your Facebook ads into engaging experiences: Competitions, games, and interactive elements can spark buzz and generate genuine interest.
Visual storytelling matters. We partnered with a graphic design expert Laura Feaveryear (Creative Jam) to create stunning visuals that captured the essence of the brand and resonated with the audience.
Align your objectives with your strategy. Choose the appropriate ad objective when setting up your campaigns (if you want engagement, choose engagement; if you want sales, choose conversions, etc.) Be honest with the platform about what you want to achieve, and they'll help you get there.
Invest in your campaign. A healthy budget fuels effective targeting and optimises results.
Interested in working together in 2024? Send me an email at info@hannarauch.com! I'm looking forward to hearing from you.
Talk soon,
Hanna