As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this blog post.
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Habit #1: Regularly review your social media performance & metrics
Tracking your social media progress is often overlooked, but it's crucial for making informed decisions about your content. By regularly reviewing your metrics, you gain valuable insights into what's working and what needs improvement, enabling you to make data-driven choices that align with your goals.
To get started, establish clear goals for your social media marketing efforts. Once you have a defined goal, you can start tracking your progress towards them. Key metrics to monitor include:
Follower growth
Engagement rate
Website traffic & sales generated
Bonus tip: schedule a monthly appointment in your calendar so you don't forget to review your metrics. My clients find it helpful to review their performance together with me in a monthly Zoom session (it's harder to reschedule and there's a second brain on the call that can help you interpret the results). Book your 1:1 Power Hour here.
Habit #2: Create more than you consume
Success on social media hinges on your ability to create valuable content that resonates with your target audience. Shift your focus from merely consuming content to actively creating your own. By doing so, you not only provide your followers with something meaningful but also establish yourself as an authority in your field.
Some tips:
Before you consume social media content in the morning, create something yourself. Write down thoughts & ideas that you can later make into proper posts.
Set yourself a time limit for your social media apps so you don't scroll endlessly and have no energy anymore to create your own content.
Stop comparing yourself to others in your industry. We all have our unique challenges, skillsets and business setups.
Habit #3: Establish a streamlined content system
Creating consistently high-quality content can be time-consuming. To streamline the process and ensure consistent posting, implement a content system.
By implementing a well-defined content system, you can eliminate guesswork from your social media marketing strategy, saving time and enabling the creation of consistent, high-quality content. This is something I can help you with as I LOOOVVEEEEE setting up content systems for businesses.
Conclusion:
Adopting these three habits can transform your social media marketing efforts, paving the way for a profitable 2024. I would love to see your name in my calendar in the next few days so we can work on your social media marketing strategy for 2024 ☺️
Talk soon,
Hanna